Sandra Coan Education

Who is Sandra Coan Education?
Sandra Coan Education is an educational platform created by Sandra Coan, a professional photographer with over 20 years of experience. The platform offers a series of courses and certifications that empower photographers specializing in baby and family photography to create the natural light look without the natural light.

USP
Sandra Coan has created a simple one-light method using strobes or flash to re-create the natural light look.

The Problem
When I signed up to her webinar, Crafting the Natural Light Look, I was sent a Day 0 auto-responder email giving me access to the webinar. However, the email was intended to be a pre-webinar email sequence using language that suggests a lead up to the webinar I already had access to.

The Goal
Recreate the webinar email sequence to use language that was up to date with the webinar replay.

The Solution
I re-wrote the Day 0 auto-responder and the reminder of replay emails by treating them as a lead magnet rather than as a pre-launch to the webinar. By doing so, I am welcoming the new leads into the email funnel with language that relates to them building trust and consistency with the brand.

Naturally, the webinar email sequence would lead to Sandra Coan Education's actual offer which is The Missing Link course. Therefore, I wrote the first 4 emails for The Missing Link's sales sequence as well.

I was not contracted to write these assets. I created them as part of my portfolio. This was a partial re-write of her email sequence. All reviews are taken from Sandra Coan Education.