Milkyway Glass

Who are they:
Milkyway Glass is a story-driven premium glass brand that's on a mission to bridge the gap between expensive glass art and functional glass pieces. Operating from studios in Dallas and Toronto, their USP is their sandblast technology that creates enhanced contrast, texture, and visual depth.

Objective:
As the Marketing Coordinator, I am responsible for overseeing the end-to-end execution of our story-driven marketing campaigns. This includes planning and strategizing, writing copy, scheduling and analyzing their campaigns.

What I did:
I conducted deep-dive market research into the 420 movement, sci-fi space lore, and Reddit forums to deeply understand our audience's unique culture and language. By mining community comments for an authentic voice, I translated these into high-converting copy