Crimson Education

Who are they:
Crimson Education is a global university admissions consultancy that pairs ambitious students with teams of strategists, tutors, and essay mentors to help them get into top universities in the US, UK, and beyond.

Objective:
My job was to plan Crimson’s Q3 webinar calendar for the Canadian market and fully execute one webinar, with the goal of educating families about global university admissions and generating qualified leads for the Sales team.

What I did:
I built a four-webinar funnel that wins back Canadian families who have written off the Ivy League, starting with the political fear, moving through cost, and ending with the application itself. Each session hands warmer, better-informed leads to Sales, and they converge on a September flagship event where those families can finally act on their decision.