Cambridge Coaching

Who Is Cambridge Coaching?
Cambridge Coaching offers personalized tutoring and academic services ranging from high school to medical school.

Unique Selling Proposition (USP)
Cambridge Coaching's tutors rank in the 99th percentile and creates personalized lesson plans

The Problem
Cambridge Coaching does not use aggressive sales tactics when marketing their services. Instead, they rely on word-of-mouth advertising.

Goal
The goal is to develop an email sequence that reflects Cambridge Coaching's commitment to academic mentorship and personalized learning while avoiding the tactics used in corporate sales.

Solution
Education businesses are not always about selling, and neither are emails. Instead of pushing for sales and moving the students through a funnel, this email sequence focuses on "right place, right time" emails.

I was not contracted to write these assets. I created them as part of my portfolio. All graphics, information, and inspiration are taken from Cambridge Coaching.